From Brainstorming to A/B testing: How Escape Rooms Can Improve Your UX Design Workflow

User experience design is a constantly evolving field that requires designers to be innovative, creative, and user-focused. As the technology landscape continues to change, designers must be able to adapt quickly to new trends and user behaviors. One area that can provide valuable insights into this process is escape rooms.

Challenge your UX team to a virtual escape room

Escape rooms are immersive experiences that require teams to solve a series of interconnected puzzles in order to escape within a limited time frame. While they may seem like a simple form of entertainment, escape rooms can offer a wealth of lessons and insights that are directly applicable to the world of UX design.


One of the key benefits of participating in escape rooms is the emphasis on collaboration. In order to successfully solve the puzzles, teams must work together and communicate effectively. This same approach can be applied to the brainstorming phase of UX design. When you hire UX designers with different backgrounds and perspectives, teams can generate a wider range of ideas and approaches. The time pressure that comes with escape rooms can also foster a sense of urgency and creativity that is often hard to replicate in traditional brainstorming sessions.

Iterative Design

Another important lesson that escape rooms can offer UX designers is the value of iterative design. In order to solve the puzzles in an escape room, teams must break down complex problems into smaller, more manageable pieces. This same approach can be applied to UX design. By breaking down a project into smaller pieces, designers can create a more streamlined and effective workflow. This iterative process also enables designers to test and refine each piece of the puzzle as they go, ensuring that the final design is as cohesive and user-friendly as possible.

User Testing

User testing is an essential component of both escape rooms and UX design. In escape rooms, players must put themselves in the shoes of the user to identify potential pain points or areas for improvement. In similar fashion, user testing throughout the UX design process enables designers to identify potential issues and make necessary adjustments before the design is finalized. By constantly testing and iterating, designers can create designs that are intuitive, user-friendly, and engaging.

Design Thinking

Design thinking, an approach that emphasizes empathy, creativity, and iteration, is also essential for both escape rooms and UX design. By applying design thinking principles, designers can easily create a logo and identify innovative and effective solutions to complex problems. In escape rooms, players must think creatively and outside the box in order to solve puzzles. Likewise, in UX design, designers must think beyond the obvious and consider user behaviors and motivations in order to create effective and engaging experiences.

Attention to Details

Finally, attention to detail is critical in both escape rooms and UX design. In escape rooms, even the smallest details can make a big difference in whether or not players succeed. Similarly, in UX design, every element of the design, from creative logos and layout to the copy to the color scheme, can impact the user experience. Paying close attention to these details can create designs that are more intuitive, user-friendly, and engaging.


In conclusion, escape rooms can provide valuable lessons and insights into collaboration, iterative design, user testing, design thinking, and attention to detail. By applying these lessons to their workflow, UX designers can create more effective and user-friendly designs. As the field of UX design continues to evolve, it is important for designers to constantly seek out new ways to improve their processes and approaches. Escape rooms are just one example of how designers can learn from other disciplines and apply those lessons to their work.