Building and maintaining a community for your brand

local brand community

Having a community for your brand, especially a startup, is an important part of building a successful and lasting business. A community can help to create relationships with customers, expand reach, and increase loyalty. It can also provide valuable feedback on products and services that can be used to improve customer experience. By creating a … Read more

Building a Kind, Positive Work Culture

be kind and flower

When employing people from all walks of life, it’s easy to overlook the process of helping foster kindness in your company culture. However, it cannot be understated how important it is. Negative workplace culture contributes to loss of talent, productivity, and absenteeism to name a few. There are many ways to build a culture of … Read more

Event planning guide: tips to crush it at the SPIE Photonic West  Conference

spie photonic west conference

The SPIE Photonics West conference is a premier event in the field of photonics and optics, covering a wide range of topics including biomedical optics, biophotonics, industrial lasers, optoelectronics, microfabrication, MOEMS-MEMS, displays, quantum technologies, and other related areas. The conference is designed to attract a focused and engaged audience of scientists, engineers, and business leaders, … Read more

Event planning guide: tips to crush it at the RSA conference 

RSA anonymous hackers

The RSA Conference is one of the most highly-anticipated cybersecurity events of the year and for good reason. The conference brings together experts, thought leaders, and industry professionals from around the globe to discuss the latest trends and challenges in cybersecurity. The conference provides an opportunity to learn about new technologies and best practices, and … Read more

Evolve your company culture by shaping core beliefs

setting company mindset

When I talk to product teams and company leaders after a teambuilding event, one challenge that comes up more than anything else is the mindset of the company. Even in the 21st century, many people feel that their companies are too top-down, sales-driven, output-focused, and traditional. This is a far-reaching problem that affects not only … Read more

How to promote mental health in the workplace

companh mental health

Mental health in the workplace is important for several reasons. Firstly, it helps to create a more positive and productive environment for employees, which in turn can lead to increased motivation and job satisfaction. This can help to reduce stress levels amongst staff, which can result in better mental health overall. Additionally, promoting mental health … Read more